Review Summary: NJOY is another company, like BluCigs, that knows the more cigarette-like your electronic cigarettes are, the more you’ll sell. The NPRO is a great little electronic cigarette, and although a little on the expensive side, is one of the smallest e-cigs we’ve tested. It comes in a variety of color combinations, none of which are too flamboyant for public use.
Pros: Appearance, size, battery life, “high” nicotine content more than other brands, throat hit
NJOY offers the NPRO starter kit at $59.99 through it’s website and includes 1 atomizer, 2 batteries, 5 cartridges, a wall plug battery charger and a wallet information card to quickly dispel any suspicions you’re actually smoking a traditional cig.
The NPRO is available in 3 different color combinations: white, black, silver and burgundy. The colors apply to the battery only…just like the Blu, the “filter” portion of the NPRO is tan in color to mimic an actual cigarette filter in appearance.
The NPRO is another small electronic cigarette, only slightly larger than the Blu and about the same size as a Camel Wide 100. We love the recent trend toward smaller electronic cigarettes and the NPRO fits well within what we consider an acceptable size.
The tip of the battery has an orange LED that lights up when taking a drag. The starter kit comes with 2 batteries and we found the batteries to last a bit on the longer side of the models we’ve tested. Most smokers will easily pull a full day of use out of each battery before needing a recharge.
The orange LED on the NPRO is quite realistic, slowly lighting up as you take a drag and dying down as you stop. We smoked this thing at night and outsiders couldn’t distinguish it from a traditional smoke at all. This is actually a good thing if you want your electronic cigarette to look as close to the traditional kind as possible, but could be a hassle if you plan on smoking where bans are in place as most people won’t be able to tell it isn’t real.
The cartridges sell for $14.99 for 10 and each is about the equivalent of 10 cigarettes. They’re offered in 4 different nicotine levels: high (18mg), medium (12mg), low (6mg) and zero (0mg). Available flavors include Tobacco, Menthol, Apple, Strawberry and Vanilla.
The high concentration of 18mg is worthy of mention as its 2mg higher than most electronic cigarettes. Obviously a good thing for the heavier smokers.
The flavor of the cartridges is good, but nothing spectacular. Like a number of the models we’ve tested we found the menthol to be our favorite flavor, although that’s certainly just a personal preference.
The cartridges are a bit of a hassle to refill yourself, so if your looking to do that as opposed to buying prefilled, you may want to look at the M402.
Draw was about average with the NPRO…certainly a bit harder than the Blu, but still quite smooth.
The hit with the high cartridges (18mg nicotine) was very nice…very similar feeling in your throat to an actual cigarette and a noticeable “nic fix” effect afterward. We found the lower-content cartridges a bit lacking however, although that really just depends on how heavy your smoking habit is.
Ordering was a seamless experience. The kit arrived within 4 days and NJOY’s customer service responded to our inquiries within a few hours.
Overall our experience with the NPRO is definitely above average. The only real drawback on this sucker is the price. The real selling point of the NPRO we think is for those new to electronic cigarettes because the NPRO looks and feels very much like a traditional smoke. You may find the cartridges a bit on the expensive side when it comes time to reorder, but you can usually find generic versions cheaper somewhere else.